The "Like" Gold Mine


Pinterest is a gold mine.  So you 'like' me, now what?  Most businesses understand the advantages of Social Media, but few understand how to leverage it to promote their products.

We've all been down the value-added  'how to' benefits.  Sharing and providing information, for example; about how to build furniture if you're a retail furniture store.  But I believe this is just the tip of the iceberg.  If you've got your followers, you now have a built in audience, what are you going to do to keep them interested?

Of course, you can offer them deep discounts as followers, make them the first recipients of information about product research, but the real payoff can come from cross-promotion opportunities with other businesses.

Today, so much information is mind boggling.  By partnering with other businesses, and understanding your demographics, you can offer your followers multiple in value-added benefits.  For example, if you produce wood furniture, your affiliation with tile and flooring companies can really help your audience in remodeling their homes or offices.

No, this is not a new idea, but it can work well in a medium where there is so much competition for "likes."  Just as bloggers' can cross promote with others by sharing their web-addresses; you can make this happen with  competitors and other businesses.  You are building so much more than an alliance.

Some time ago, I was remodeling my home.  I absolutely had my heart set on soltero tile.  My contractor fought me about why I shouldn't go with soltero.  "Yes, it is beautiful and stylish, he said.  But, are you prepared to spend $100 every time you drop an item on it and it cracks?"  I had no idea how easily soltero can be broken.  Moreover, I didn't have the budget to make this investment, and be willing to constantly repair the product.

Sharing this information can save your customers a lot of headaches.  In effect, you are not asking your audience to do this for that.  You are giving them something, as simple as "for being a loyal follower of ________, please use this $50.00 to enjoy your dinner at ______________. ' No strings, no bait and switch, just a gift.  Your cross-promotion with businesses can help you out with your budgeting.

The opportunities abound, building alliances by inviting your audience to grand openings, concerts and more.  Not as contests, but just for following and sharing. I'm talking out and out giveaways.    I say this because as contests, we know the chance to win is difficult.  But social media is so close and personal, the benefits need to match the intimacy of the medium.

It is said there are no new ideas, just ways to do them better.  Pinterest Tunblr, Reddit and the like are your magic wands.  You just have to know what to do with the wand!

No comments:

Post a Comment