I read with this article with disbelief: A seventeen year-old Chinese student actually sold his kidney for an IPhone and IPad.
This the worst possible outcome for consumerism. What does it tell us about advertising and marketing campaigns?
What messages are really being communicated when a new product is introduced into the market? I am all for the tenet of creating a want, and fulfilling that need when the consumer purchases the product.
That's the goal correct?
But what happens when advertising does too good a job or creating a desire? This may be the worst possible outcome: Chinese teen sells kidney to buy I-Phone, I-Pad, Those involved in this atrocity include: a broker, surgeon, (yes a surgeon), and a hospital contractor.
These butchers' looked for prey on-line to find organ donors. China has found that teens are all too willing to participate for cash.
When this teen's parents' asked where he got the money to buy an IPhone and IPad, he fessed up to selling his kidney.
Apparently, consumerism is running rampant in China. Money is so scarce that people are selling their organs to obtain abortions, and to pay off gambling and other debts - among a list of other reasons.
How pathetic.
I won't sell my kidney for a horse. I have always wanted one, and badly. Not badly enough to barter an organ. There are people that are more than willing to do so. I read this has happened in the States. The party involved was not a teenager.
Desperate times invoke desperate measures.
The statistics reflect that 1.5 million people in China need organ transplants. But there are only 10,000 organ transplants performed annually. Chinese youth are opting for materialism and sacrificing their bodies as a means to this end.
A public service program should be put in place to reach the youth in these countries. Having businesses involved by providing capital and goods for work. Public service programs that educate and offer work opportunities as an alternative to children selling their organs.
What a coo for the businesses and a win-win for both China and the companies.
It is my hope Apple and other companies get their public affairs teams' to address this issue.
Five people have been indicted for this particular crime.
The payoff?
Thirty-five hundred US dollars bought a kidney.
While the IPad and IPhone thrill wears off, this poor teen will have to struggle with his decision for the rest of his life.
This the worst possible outcome for consumerism. What does it tell us about advertising and marketing campaigns?
What messages are really being communicated when a new product is introduced into the market? I am all for the tenet of creating a want, and fulfilling that need when the consumer purchases the product.
That's the goal correct?
But what happens when advertising does too good a job or creating a desire? This may be the worst possible outcome: Chinese teen sells kidney to buy I-Phone, I-Pad, Those involved in this atrocity include: a broker, surgeon, (yes a surgeon), and a hospital contractor.
These butchers' looked for prey on-line to find organ donors. China has found that teens are all too willing to participate for cash.
When this teen's parents' asked where he got the money to buy an IPhone and IPad, he fessed up to selling his kidney.
Apparently, consumerism is running rampant in China. Money is so scarce that people are selling their organs to obtain abortions, and to pay off gambling and other debts - among a list of other reasons.
How pathetic.
I won't sell my kidney for a horse. I have always wanted one, and badly. Not badly enough to barter an organ. There are people that are more than willing to do so. I read this has happened in the States. The party involved was not a teenager.
Desperate times invoke desperate measures.
The statistics reflect that 1.5 million people in China need organ transplants. But there are only 10,000 organ transplants performed annually. Chinese youth are opting for materialism and sacrificing their bodies as a means to this end.
A public service program should be put in place to reach the youth in these countries. Having businesses involved by providing capital and goods for work. Public service programs that educate and offer work opportunities as an alternative to children selling their organs.
What a coo for the businesses and a win-win for both China and the companies.
It is my hope Apple and other companies get their public affairs teams' to address this issue.
Five people have been indicted for this particular crime.
The payoff?
Thirty-five hundred US dollars bought a kidney.
While the IPad and IPhone thrill wears off, this poor teen will have to struggle with his decision for the rest of his life.
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